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Sven-Erik Knoff
Sven-Erik Knoff is a Norwegian photographer, filmmaker, brand strategist and strategic advisor working with companies and organisations across maritime industries, aquaculture, technology, tourism, hospitality and B2B. His work includes strategic and practical use of AI in business, communication and creative processes.
Through FotoKnoff and DREYMA, he works at the intersection of business strategy, brand positioning, visual storytelling, digital communication, SEO, content development and AI-assisted workflows. His work ranges from photography and film production to long-term brand development, editorial content, websites, strategic communication and business development.
Knoff combines extensive professional experience with AI as Augmented Intelligence, using technology to strengthen research, analysis, problem-solving, creativity and decision-making rather than replacing human expertise. His approach is problem-driven rather than tool-driven, with an emphasis on context, critical evaluation, source quality and professional judgement.
He has more than a decade of professional experience in visual communication and an extensive background in business development, tourism and hospitality. This combination of industry understanding, strategic communication, technology and high-end visual production helps organisations explain complex expertise, strengthen their market position and reach relevant audiences.
